A DRIVE THROUGH COFFEE AND JUICE SHOP
Challenge
A one week individual project
Our UX Design first project was to create a mobile coffee shop app within 5 days. I was tasked to find a problem and a solution to an undetermined problem. I rarely visit coffee spots so it was a great project to be outside of my personal zone.
Process
Why and how decisions were created
From initial research, I learned users' main pain point and problem was waiting in line, particularly a drive through waiting line, if you lived in urban areas such as New York or Boston.
Insight and Decision
Because of the research, I chose to design drive through coffee shop where users could access and order and purchase coffee prior to the visit. I found learning new programs – such as POP and Sketch challenging and rewarding.
Originally it was a project in 2 day given at the end of the first week. We learned Marvel POP and drew out a coffee app. I rarely visit coffee spots so it was a great project to be outside of my personal zone. From initial interviews, I learned user’s main pain point was waiting in line, so I chose a drive through coffee shop where users could access and order and purchase coffee prior to the visit. I found learning new programs – such as POP and Sketch challenging and rewarding.
When we circled back to the project for a 2nd iteration, I created a more in-depth survey to understand the needs. From that survey of users, I learned that many people do not buy coffee at a coffee shop. They like the option to purchase other items and not necessarily food. This didn’t surprise me but I hadn’t taken it into action in the app. I changed the purpose to be a drive through coffee and juice shop.
The process did take longer than I expected. My goal was to create as few steps as possible on the app, but it’s challenging to have someone login, find what they needed and then pay for it more steps than my goal.
I think my project turned out well. I presented it in power point – if I I had more time, I would have turned created better designed user flows on sketch into
Time frame short - 5 days – receiving the project on Monday and final presentations on Friday at 2 pm.
The process I used was – contextual inquiry, survey, mind models, affinity diagrams, a user flow, customer journey drawing…
My time management program was via Trello
The programs used were POP and Sketch and powerpoint
Created profiles, personas from the interviews
Five most important things learned in the project?
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Research, interviews and survey was critical – as it changed the scope of what I thought the users wanted and needed
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User testing is key – multiple iterations of changes after listening to user challenges.
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I need to practice designing on Sketch and POP and balsamiq
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Finding a simple flow is more difficult than it seems
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Asking and receiving advice from peers is a plus
Challenge
A one week individual project
Our UX Design first project was to create a mobile coffee shop app within 5 days. I was tasked to find a problem and a solution to an undetermined problem. I rarely visit coffee spots so it was a great project to be outside of my personal zone.
Process
Why and how decisions were created
From initial research, I learned users' main pain point and problem was waiting in line, particularly a drive through waiting line, if you lived in urban areas such as New York or Boston.
Insight and Decision
Because of the research, I chose to design drive through coffee shop where users could access and order and purchase coffee prior to the visit. I found learning new programs – such as POP and Sketch challenging and rewarding.
Information architecture Organizing our information
An affinity diagram (left) and empathy diagram (above) as part of the process to understand our user needs and desires.
The how and why?
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Card Sorting – to organize thoughts into words
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Mind Mapping – to figure out informational needs
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Affinity Diagram – to organize the informational needs
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Empathy Diagram – to get a sense of everything the user is thinking, feeling, and doing
We learned that through content hierarchy, we would make our site findable and usable. We synthesized and categorized information